Trucking Software · Pricing
Geotab Pricing 2026
What does Geotab actually cost per vehicle?
Geotab doesn't sell direct or publish a price list - it's sold exclusively through authorized resellers. Here's what independent sources report fleets typically pay, and what that reseller model means for your quote.
Software estimate
$20-45
per vehicle/mo, reported*
Hardware (GO device)
$80-120
per unit, reported*
Marketplace apps
$5-25
per vehicle/mo, per app*
*Third-party/user-reported estimates, not official Geotab pricing. Geotab does not publish standard rates.
Pricing note: Sold through resellers only. Independent sources consistently report $20-45/vehicle/month for a software-and-hardware bundle. See pricing sources below.
Geotab pricing at a glance
| Pricing model | Reseller-only, quote-based |
| Sold direct? | No - resellers only |
| Free trial | No evidence found |
| Public pricing | No |
*Estimates only. Contact Geotab for a current quote.
Geotab pricing: bottom line
Budget roughly $20-45/vehicle/month for the software-and-hardware bundle, with most independent estimates clustering around $25-40/vehicle/month, plus $80-120 per unit if hardware is purchased outright rather than bundled. The number that matters most for comparison-shopping isn't the base rate, though - it's which reseller you work with, since Geotab's model means your quote, support, and negotiating room genuinely vary by partner in a way most competitors' direct-sales models don't.
What can change the final price
What's included in Geotab?
Tier-by-tier detail is not consistently published across sources - confirm exactly what's bundled with your specific reseller quote.
What affects your Geotab price?
Reseller relationship
Unlike a direct-sales vendor, your actual price and negotiating room depend on which authorized reseller you work with - shop more than one if possible.
Tier selected
Engine diagnostics, richer reporting, and compliance tooling (HOS, DVIR, IFTA) are reserved for higher tiers per multiple independent breakdowns.
Marketplace add-ons
Popular integrations (routing, fuel cards) are priced per-app on top of the core subscription, commonly $5-25/vehicle/month each.
Questions to ask Geotab
Is Geotab worth the price?
ReviewLake's editorial assessment, using our standard scoring methodology - see our methodology.
Geotab
7.8/10 overall
Geotab vs alternatives
Compared against other trucking software already in our directory.
| Platform | Pricing model | Free trial | Best for | Score | |
|---|---|---|---|---|---|
G | Custom quote via reseller ($20-45/vehicle/mo, reported) | No | Fleets wanting maximum integration flexibility, especially multi-national operations | 7.8/10 | Read review → |
S | Custom quote ($27-60/vehicle/mo, reported) | No | Mid-size to large fleets that want hardware and software from one vendor | 7.7/10 | Read review → |
V | Custom quote | No | North American fleets wanting integrated video telematics and EV transition planning from one vendor | 7.5/10 | Read review → |
M | Custom quote, modular tiers | No | Small to mid-size fleets that want a simpler setup and lower entry cost than enterprise platforms | 7.5/10 | Read review → |
Best Geotab alternatives
Samsara
You'd rather buy direct from one vendor instead of comparison-shopping resellers
Read review →Verizon Connect
EV fleet transition planning and integrated video telematics matter more to you than open-platform flexibility
Read review →Motive
You want a lighter, app-first setup with a lower entry cost and faster onboarding
Read review →Frequently asked questions
How much does Geotab cost per vehicle?
Geotab doesn't publish pricing - it's sold through third-party resellers, not directly. Independent sources consistently estimate $20-45/vehicle/month for a software-and-hardware bundle, with most estimates clustering around $25-40/vehicle/month. Confirm the exact figure with your specific reseller, since pricing can vary by partner.
Why doesn't Geotab sell directly?
Geotab's business model routes all sales through authorized resellers rather than a direct sales team or self-serve checkout. This is a structural difference from competitors like Samsara (sold direct) - it means your quote, support relationship, and negotiating room can vary meaningfully depending on which reseller you work with.
How much does Geotab hardware cost?
Independent sources report Geotab's GO device costs roughly $80-120 per unit when purchased outright, separate from the monthly software subscription. Some reseller bundles roll hardware into the monthly rate instead - ask which model your quote uses.
What are Geotab's pricing tiers?
Multiple sources describe a tiered structure - Base, HOS, Pro, and ProPlus - with GPS location, VIN, and basic reporting in the base tier, and richer reporting, compliance tooling, and engine diagnostics reserved for higher tiers. Exact tier-by-tier pricing isn't published; ask your reseller for a full breakdown.
Does Geotab charge for third-party Marketplace apps?
Yes, separately. Geotab's Marketplace offers 180+ third-party integrations (routing, fuel cards, compliance add-ons), commonly reported in the $5-25/vehicle/month range per app on top of the core subscription.
Is Geotab worth the price?
Our own review found Geotab's open-platform model and large third-party integration marketplace to be genuine strengths for fleets that want flexibility and don't mind managing a reseller relationship. If you'd rather have a single vendor handle everything without comparison-shopping resellers, a bundled platform like Samsara may be simpler, even at a similar price point.
What are the best Geotab alternatives?
Samsara if you'd rather buy direct from one vendor instead of through a reseller; Verizon Connect if EV fleet transition planning is a priority; Motive if you want a lighter, app-first setup with a lower entry cost.
Want to know if Geotab is worth the cost?
Compare features, pricing, pros & cons, and alternatives before requesting a quote.
Pricing source & methodology
Pricing can change. Verify your quote directly with Geotab before making a purchase.